Stockholm, Sweden – March 11, 2025 – StartX AB, a leading expert in Nordic market representation and business expansion, and ARDA, a Dutch-founded global innovator in cybersecurity software, have announced a strategic partnership to bring gamified cybersecurity solutions to the Nordic region. This collaboration aims to help Nordic businesses strengthen their cybersecurity resilience by gaining access to ARDA’s cutting-edge approach to security awareness training.

Cybercrime incidents are increasing at an alarming rate, and while many companies invest in IT security measures, human error remains the weakest link. ARDA addresses this challenge by transforming cybersecurity training into an engaging, interactive experience that makes employees aware of their crucial role in protecting company data. By using gamification, simulations, and real-time feedback, ARDA ensures that security awareness becomes an integral part of an organisation's culture rather than just a compliance requirement.

“Our mission is to unlock the potential of the Nordic market for international businesses, and cybersecurity is a critical component of any company’s success,” said Mikael Angesjo, Co-Founder of StartX. “By partnering with ARDA, we are introducing an innovative approach to security training that not only educates employees but also actively reduces cyber risks for organisations operating in the Nordics.”

“A company can have the most advanced IT security in place, but if employees do not behave securely online, hackers will always find a way in,” said Maarten van den Heuvel, Co-Founder of ARDA. “Our partnership with StartX enables us to reach Nordic businesses with our gamified cybersecurity solutions, helping them build stronger, more resilient security cultures.”

The partnership will focus on industries most vulnerable to cyber threats, including education, healthcare, and critical infrastructure across sectors, with plans for further expansion in the coming year.

StartX AB
marketing@startx.se

StartX specialises in helping international businesses enter and expand in the Nordic market. With over 40 years of experience in go-to-market strategies and cross-industry market representation, StartX lowers the threshold for companies exploring the region while enabling long-term growth.

Additionally, StartX supports Nordic businesses in expanding globally, driving success through strategic market insights and business development.

ARDA is a global leader in cybersecurity software, specialising in gamified training and risk management solutions. With cybercrime incidents on the rise, ARDA helps businesses protect their valuable data by making employees aware of their responsibility in cybersecurity. Through interactive learning, behavioural science, and real-time simulations, ARDA transforms security awareness into a proactive defense against cyber threats.